Could you draw a diagram of your company’s
manufacturing or marketing process? Probably, you could.
Could you draw a diagram of your company’s innovation process? Perhaps
Some people doubt the possibility of an innovation process. They think
that innovation just happens. It can’t be managed, much less turned
into a repeatable process. Sorry if you think so, but that is a myth.
Other, similar myths are also harmful to innovation. Companies that
believe those myths create innovation processes that don’t achieve
Here are some examples of “less-than-best” innovation processes based
on wrong ideas about innovation that we have seen in various companies
(we won’t embarrass them by naming them):
Employees submit ideas. Managers review them and then do nothing to
take them forward.
Management invests a lot of money in an idea management platform. At first, a lot of ideas are posted. Six months later, everyone has
forgotten that the platform exists.
Innovation is added to the company’s list of values. Employees
attend mandatory innovation briefings. After the briefings, everyone
returns to his cabin and works exactly the same way as before.
R&D proposes projects to work on innovative ideas, but these are
judged to be too expensive, or
managers are not comfortable with the
uncertain return on investment, so the projects are not funded.
An idea management process is put into place. The innovation
leaders write a 20-page guide for the process. The new product teams
struggle to adopt the process because it is very complicated.
Companies that are world-class innovators
have innovation processes that are based on truths, not myths. Their
processes enable their employees and managers to create world-class
solutions repeatedly over years. Want to know how to design a
world-class innovation process in your company?
Contact us now
to start the dialog.