the innovation workgroup

world-class innovation


Your Innovation Process

Could you draw a diagram of your company’s manufacturing or marketing process? Probably, you could.

Could you draw a diagram of your company’s innovation process? Perhaps not.

Some people doubt the possibility of an innovation process. They think that innovation just happens. It can’t be managed, much less turned into a repeatable process. Sorry if you think so, but that is a myth. Other, similar myths are also harmful to innovation. Companies that believe those myths create innovation processes that don’t achieve world-class results.

Here are some examples of “less-than-best” innovation processes based on wrong ideas about innovation that we have seen in various companies (we won’t embarrass them by naming them):

  • Employees submit ideas. Managers review them and then do nothing to take them forward.

  • Management invests a lot of money in an idea management platform. At first, a lot of ideas are posted. Six months later, everyone has forgotten that the platform exists.

  • Innovation is added to the company’s list of values. Employees attend mandatory innovation briefings. After the briefings, everyone returns to his cabin and works exactly the same way as before.

  • R&D proposes projects to work on innovative ideas, but these are judged to be too expensive, or
    managers are not comfortable with the uncertain return on investment, so the  projects are not funded.

  • An idea management process is put into place. The innovation leaders write a 20-page guide  for the process. The new product teams struggle to adopt the process because it is very complicated.

Companies that are world-class innovators have innovation processes that are based on truths, not myths. Their processes enable their employees and managers to create world-class solutions repeatedly over years. Want to know how to design a world-class innovation process in your company? Contact us now to start the dialog.

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Myths and truths about the innovation process

The Innovation Workgroup System, our three-step innovation process


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