Innovation Techniques Produce Ideas Worth Over $100 Million
Organization: Global Top-5 IT
Services Firm
Situation: The company wanted to
add non-linear growth (products) to its traditional model of “bums in
seats” consulting services.
Innovation Skills/Methods Applied:
Innovation personality profiling
Analysis of user observation
Guided ideation (brainstorming)
Results: Our consultant helped a
billion-dollar business unit of the firm to identify a target for
growth and to select the best team to come up with new ideas. We led a
two-day invention workshop, using a variety of leading-edge insight
development and brainstorming techniques. The client team came up with
105 ideas. Seventeen were short-listed for further development. The
estimated value of the 17 ideas was far in excess of the target of
$100 million per annum in new revenue.
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